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Profit, Loss and Discount
A shopkeeper earns a profit of 12% by selling a book at a 10% discount on the printed price. The ratio of the cost price to the printed price of the book is:
Correct answer: A
Explanation and memory cue
Let the printed price be P and the cost price be C. The selling price (SP) is 10% discount on printed price, so SP = 0.9 × P. The shopkeeper earns 12% profit on cost price, so SP = 1.12 × C. Equating, 1.12 × C = 0.9 × P, which gives C/P = 0.9/1.12 = 45/56. Therefore, the ratio of cost price to printed price is 45:56, which corresponds to option A.