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Percentage
If the price has fallen by 10%, by what percent should consumption be increased so that the expenditure remains the same as before?
Explanation and memory cue
If the price falls by 10%, the new price is 90% of the original. To keep expenditure the same, consumption must increase so that (new consumption) × (new price) = original expenditure. Let the increase be x%, then (1 + x/100) × 90% = 100%, solving gives x = 11 1/9%.